BUSINESS BREAKFAST
Malaysia's Foodservice Recovery – And the Unique Characteristics of the Malaysian Consumer
Presented by Saladplate and Food and Hotel Malaysia in collaboration with GlobalData PLC, embark on a compelling journey that delves into the resurgence of the foodservice sector and uncovers the distinct traits shaping consumer behaviors in Malaysia. This exploration unveils a comprehensive perspective, shedding light on the strategies behind the industry’s revival and the distinctive factors that influence consumer choices.
In this presentation, Tim Hill, Key Accounts Director, Southeast Asia, GlobalData PLC, will use GlobalData’s proprietary foodservice intelligence databases and analytical tools to look at the post-covid recovery of Malaysia’s F&B sector in comparison with the rest of SE Asia in terms of the channels that are the fastest growing and the relative menu price.
Additionally, he will then draw on GlobalData’s extensive consumer survey data and thematic analysis to look at how the Malaysian consumer differs from those of neighbouring countries in terms of habits, expenditure, cuisine choices, motivations for trying new food products and likelihood (or not) of being influenced by global consumer trends.
This session will help to show foodservice operators how best to position their brands and F&B operations to generate growth in SE Asia’s most diverse market.
🗓 21 September 2023
🕙 10 AM – 11:15 AM
📍 Hospitality Lounge 2 (HL2), Exhibition Hall 2, Ground Floor, Kuala Lumpur Convention Centre
Speaker
Tim Hill, Key Accounts Director, Southeast Asia, GlobalData PLC
In his work with GlobalData, Tim provides economic forecasts, consumer insights, brand share, channel assessments and business trends to F&B companies looking to expand in Asia. Tim has worked in research in Asia since 1992 with organisations such as the Economist Intelligence Unit, Ipsos Business Consulting and Eco-Business. Recent opinion pieces include “Losing taste for plan-based meats?”, “Will Gen Z disrupt the ASEAN corporate landscape?”, “The market for plant-based milk in Asia”, “Covid 19, a chance for F&B to finally go green”, “The rise of food delivery in ASEAN” and “Winners and losers in post-pandemic Asia Pacific”. Tim’s work has been published in ASEAN Post, Channel News Asia, Eco-Business, The Business Times and The Straits Times as well as other regional newspapers. He is a regular speaker and conference moderator for industry and client events. Tim has an MBA from Henley Business School in UK.
