Why Exhibit?
With the relocation of Indonesia’s capital to Nusantara in East Kalimantan, Sabah stands poised to benefit from increased trade, collaboration, and investment opportunities with Southeast Asia’s largest economy.
Unlock a vast market of approximately 23.88 million people in Borneo, comprising Sarawak, Kalimantan, and Brunei. The diverse population of Borneo, with its mix of indigenous communities, Malays, Chinese, and others, offers a vibrant culinary scene waiting to be explored and catered to.
Leverage Sabah’s advantageous geographical positioning and enhanced transportation networks to streamline the establishment or expansion of your operations in the region.
Borneo, particularly the Malaysian and Indonesian parts, is experiencing significant economic growth, leading to rising disposable income and increased spending on dining and travel.
Expand your business through cross-border collaborations and trade with influential countries such as China, Australia, India, Singapore, the Philippines, Thailand, Indonesia, Vietnam, Brunei, and more.
In 2023, Sabah and Sarawak exceeded their goal of 5 million tourist arrivals, creating a golden opportunity for the F&B and hospitality industry. The region’s stunning natural beauty, unique culture, and diverse ecosystems are attracting a growing number of tourists, driving demand for high-quality accommodations and dining experiences.
Be a trailblazer in eco-tourism and adventure by empowering stakeholders to meet the needs of modern travellers seeking immersive, sustainable experiences. Showcase your wide range of solutions for adventure tourism operators, spanning from water sports to outdoor adventures.
Witness the surge in the halal market extending far beyond Muslim-majority nations. Anticipate a substantial upswing in the demand for halal products, capitalizing on the region’s steadfast commitment to halal processing.
Many Bornean governments are actively promoting tourism and investing in infrastructure, creating a favourable environment for businesses.