Why Exhibit?
With the relocation of Indonesia’s capital to Nusantara in East Kalimantan, Sabah stands poised to benefit from increased trade, collaboration, and investment opportunities with Southeast Asia’s largest economy.
Unlock a vast market of approximately 23.88 million people in Borneo, comprising Sarawak, Kalimantan, and Brunei. The diverse population of Borneo, with its mix of indigenous communities, Malays, Chinese, and others, offers a vibrant culinary scene waiting to be explored and catered to.
Leverage Sabah’s advantageous geographical positioning and enhanced transportation networks to streamline the establishment or expansion of your operations in the region.
Borneo, particularly the Malaysian and Indonesian parts, is experiencing significant economic growth, leading to rising disposable income and increased spending on dining and travel.
Expand your business through cross-border collaborations and trade with influential countries such as China, Australia, India, Singapore, the Philippines, Thailand, Indonesia, Vietnam, Brunei, and more.
In 2023, Sabah and Sarawak exceeded their goal of 5 million tourist arrivals, creating a golden opportunity for the F&B and hospitality industry. The region’s stunning natural beauty, unique culture, and diverse ecosystems are attracting a growing number of tourists, driving demand for high-quality accommodations and dining experiences.
Be a trailblazer in eco-tourism and adventure by empowering stakeholders to meet the needs of modern travellers seeking immersive, sustainable experiences. Showcase your wide range of solutions for adventure tourism operators, spanning from water sports to outdoor adventures.
Witness the surge in the halal market extending far beyond Muslim-majority nations. Anticipate a substantial upswing in the demand for halal products, capitalizing on the region’s steadfast commitment to halal processing.
Many Bornean governments are actively promoting tourism and investing in infrastructure, creating a favourable environment for businesses.
TASTE THE FUTURE
Savour the Potential of Borneo’s Food & Hospitality Market
Welcome to the vibrant and untapped market of Borneo, where the enchanting blend of rich culture, diverse landscapes, and a growing economy creates an unparalleled opportunity for those in the food and hospitality industry. This is your chance to be a pioneer in a region that is poised for tremendous growth and promises a unique and unforgettable experience for both locals and international visitors.
01. Access to Emerging Market
With the relocation of Indonesia’s capital to Nusantara in East Kalimantan, Sabah stands poised to benefit from increased trade, collaboration, and investment opportunities with Southeast Asia’s largest economy.
With the relocation of Indonesia’s capital to Nusantara in East Kalimantan, Sabah stands poised to benefit from increased trade, collaboration, and investment opportunities with Southeast Asia’s largest economy.
Expand your business through cross-border collaborations and trade with influential countries China, Australia, India, Singapore, Philippines, Thailand, Indonesia, Vietnam, Brunei and more.
02. Diverse Demographic
The diverse population of Borneo, with its mix of indigenous communities, Malays, Chinese, and others, offers a vibrant culinary scene waiting to be explored and catered to.
Source: Sabah Economic Development and Investment Authority (SEDIA), Sabah Tourism Board, Ministry of Tourism, Creative Industry and Performing Arts Sarawak, Kalimantan Provincial Government, BPS – Statistic Kalimantan Province, Ministry of Primary Resources and Tourism.
03. Growing Tourism Sector
The region’s stunning natural beauty, unique culture, and diverse ecosystems are attracting a growing number of tourists, driving demand for high-quality accommodations and dining experiences.
Governments in the region are actively promoting tourism and investing in infrastructure, creating a favourable environment for businesses.
Direct international flights to the region from South Korea, China, Singapore, Philippines and more contributes to the influx of international tourist.
Sabah gears up with 7 new hotels amidst tourism surges.
Malaysia offers 30-day visa-free travel for visitors from China and India to boost tourism sector.
Take Your Place in Borneo’s Dynamic Food and Hospitality Industry
