Malaysia's Official Food & Hotel Show

24-27 September 2019

Kuala Lumpur Malaysia
contact + 60 3 2176 8788

Strategic Marketing Campaign

visitor profile

We have strategically planned marketing activities to bring in trade visitors to the show.

These activities include:

Mobile Application
Specifically created to provide ease of access to the exhibition information and event details before and during the show.

Social Media
To reach relevant audiences whereby the following accounts have been set up:

FHM Facebook FHM Facebook
A host of advertisements will be placed in top local newspapers including New Straits Times, The Star, Berita Harian, Sin Chew Daily, Nanyang Siang Pau etc.

Technical Trade Journals & Directories
Advertisements and editorial coverage will be placed in major trade journals from all over the world.

Personal Visits
Personal visits by key personnel to other major food shows around the world to further boost the show’s publicity to the food and hotel fraternity.

Personal visits to government ministries, trade associations and chambers of commerce.

Show Preview
Printed & Online show preview with highlights on exhibits will be distributed to VIPs and all the visitors on our database.

A VVIP will be invited to officiate the exhibition and thereafter for a tour. A host of other Ministers will also be extended invitations to tour the exhibition.

VIP Programme - Exhibitors are invited to nominate their key clients as VIPs for the show.

Email Broadcasts
Four rounds of email broadcasts will be done for the visitor pre-registration campaign whereby potential visitors are invited to pre-register their attendance via the website.

SMS Broadcasts
A string of SMS broadcasts will be done as forms of reminders to the pre-registered visitors closer to the show.

Visitor Invitations
Each contracted exhibitor will be given the opportunity to extend online visitor invitations to their potential clients and customers.

Posters and Visual Display Materials
Will be printed to be distributed and placed at relevant places to further publicise the event.

Press Activities
To support and enhance the advertisements in the newspapers, a host of press releases carrying latest updates about the show will be issued to the local and foreign press. One-on-one interviews will also be conducted with selected key exhibitors as part of the publicity campaign.

A total of 4 show e-dailies will be produced during the show days and will be eblasted to all the visitors, exhibitors and VIPs on our database.